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Sunday, October 11, 2026
Latest News · CNN · October 10, 2026

For Subscribers Sales take a hit at ‘Trump Town’ merch store as shoppers voice frustration over president’s policies

Latest News CNN POLITIKOOL · LATEST NEWS

Business has slowed at Trump Town USA, a memorabilia store in Boones Mill, Virginia, and the owner, Whitey Taylor, blames a mix of saturated customers and fewer new products from overseas suppliers. Days that once brought in $12,000, occasionally $15,000, now often bring $1,500 to $2,000, and sometimes $3000. Taylor has begun stocking items tied to Dolly Parton, Charlie Kirk and America's 250th anniversary, according to CNN.

The shoppers who still come in voice unease about the president's policies, though several hesitate to hold him personally responsible. Stevie Lovell objects to fuel prices, opposes the war in Iran and was troubled by a news report about Trump's earnings in office, yet calls himself a fan. Jamie Varela, who spends $800 to $1,000 a month on groceries, said she sometimes has to pick between fruit and gas. She links prices to the war but considers it necessary. Barbara Keith, a South Carolina resident, argued that many officials, not one man, set the rules, and said every politician breaks promises.

CNN reports that a September poll found two-thirds of Americans believe the economy has worsened under Trump. Varela, Maria Martin and Keith had not settled on a midterm vote.

Summarized by PolitiKool from CNN’s reporting. Read the full story at CNN →