Inflation has hit a new group of goods: Trump merch

Prices on official Donald Trump merchandise are climbing at a time when many Americans are struggling with living costs, according to a survey by The Washington Sun, as reported by The Independent. Inflation stands at 3. 7 percent, and a Washington Post/ABC News/Ipsos survey taken before the midterms gave the president a 33 percent approval rating. Another 37 percent of respondents said they would prefer Democratic control of the economy.

The Sun compared archived versions of the Trump store's pages and concluded that the red MAGA cap, priced at $25 in his first campaign, is now $55, an increase of 120 percent. It cost $40 in 2024, when campaign officials said more than 2 million had shipped. The Victory 47 fragrances launched at $99, were repackaged and sold for $199, and now cost $249 per bottle. Gold and silver medallions track precious metal values, so their prices swing widely.

George Washington University professor Todd Belt said loyal supporters have long paid extra to display their allegiance, though the pricing could look tone deaf amid affordability worries.

Summarized by PolitiKool from The Independent’s reporting. Read the full story at The Independent →